ASDA Abolish End-of-Day Price Reductions in All Their Stores: The Aftermath
The sorry saga of ASDA's 'fall from grace' as one of our most value-conscious supermarkets has served to highlight a growing trend amongst our major retailers in favour of increasing profit margins at the expense of the consumer. A recent 'Which' report recommends supermarkets offer their customers cheaper alternatives to branded items in all their stores, and ensure these items are well-stocked. I made similar recommendations when this blog was first published after Jack Monroe's expose of ASDA in April 2022 led to welcome action on ASDA's part. It is to be hoped that the 'Which' report will shame retailers enough to take action...time will tell whether they attempt to 'tough it out' or not....Read on for more details about what's happened since the cost-of-living crisis hit. See the latest update at the end of this article for a full roundup of ASDA's struggle for survival after yet another hedge-fund venture went bad.... -----...