Travelodge: A New ‘Blind Date’ Scheme ?
Followers of the now somewhat beleaguered hotel chain may have noted an item in the news recently regarding room keys issued in error to unauthorised persons. Rumours abound as to why this might have happened, but an interesting alternative explanation surfaced recently on social media, based on the possibility that it wasn’t actually a mistake after all…. The theory advanced is that in attempt to ‘spice up’ their hotel offering, Travelodge’s Marketing Development Department have come up with a ‘blind date’ type scheme whereby rooms are selected at random and a surprise additional occupant, also selected at random, is issued with a second pass key. This is apparently designed to ‘make life more interesting’ for the unwitting participants and encourage lonely single travellers to ‘interact more’, thus making their stay more memorable and hence likely to promote re-bookings. Reactions to the pilot scheme were confidently expected to be generally positive once the ‘ic...