Why have Google made using their Analytics package so difficult to set up ?
I’m asking this question as a follow-up to my recent blog on the whys and wherefores of Big Tech software upgrades, and whether they are fair to the consumer. As a frequent blogger, I regularly check the internal Blogspot tracking system to see how frequently my blogs are being viewed. Although the internal system is useful and has always been reliable, it is by its nature only there to provide basic tracking. It doesn't therefore provide some of the more useful features available via Google Analytics, such as where viewers are located and what screens they have viewed most often. I have a Google Sites website which is connected to Analytics and this does seem to have been effectively tracked over the past couple of years. When I first opened my blogspot account, indexing on Google occurred pretty quickly (unlike the Google Sites website which took them 15 months !) and an Analytics Universal property was created automatically and did start registering some hits. However, al...